HILARY DAVIS DESIGN
ART DIRECTION + GRAPHIC DESIGN
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Avon Holiday

DIGITAL, PRINT

Avon Holiday

CHALLENGE: Unify a diverse assortment of his/her holiday gifts in an unexpected way, both in still-life and on-figure shots.

SOLUTION: I created backgrounds with paper cut-outs and playful curling paper in a bold palette, a nod to the excitement of opening holiday presents. All of the paper props and sets were meticulously crafted to size, playing with the proportion of the products within each spread for maximum pop. 

The typeface Prangs was chosen to complement Avon's usual Didot and Helvetica with its celebratory feel and playful glyphs.

CD: Samantha Shefts  AD/Designer: Hilary Davis
Still Life Photographer: James Wojcik  On figure: Daymion Mardel  

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