HILARY DAVIS DESIGN
ART DIRECTION + GRAPHIC DESIGN
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Avon Kids

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Avon Kids

CHALLENGE: Update the overly precious look of Avon's kids' store.

SOLUTION: Focusing on casting kids that had the perfect balance of  modeling experience and playful innocence, we captured authentic moments of playfulness and joy. I also switched up the feel for each collection – for the girls' spring campaign, I incorporated sequins and pastel backgrounds. Poppy lighting and bold color blocking signaled the summer season. And for the toddlers' campaign, I used soft white textures in naturally lit rooms.

CD: Susan Gallo  AD/Designer: Hilary Davis
Photographers: Dane Tashima, Anna Williams, Tim Marsella

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