CHALLENGE: Update the overly precious look of Avon's kids' store.
SOLUTION: Focusing on casting kids that had the perfect balance of modeling experience and playful innocence, we captured authentic moments of playfulness and joy. I also switched up the feel for each collection – for the girls' spring campaign, I incorporated sequins and pastel backgrounds. Poppy lighting and bold color blocking signaled the summer season. And for the toddlers' campaign, I used soft white textures in naturally lit rooms.