HILARY DAVIS DESIGN
ART DIRECTION + GRAPHIC DESIGN
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LOFT

DIRECT MAIL, LOOKBOOKS

LOFT

CHALLENGE: Differentiate LOFT as the cool kid sister of Ann Taylor, while educating loyal customers how to mix and match new pieces.

SOLUTION: A series of postcards chocked full of styling inspiration (as well as coupons to drive sales!) The beautifully printed lookbooks were sent to the press seasonally to announce the new collections.

CD: Stacey Lieberman Prince  Designer: Hilary Davis
Photographer: Peter Lindbergh

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