CHALLENGE: Create an in-store campaign to appeal to trendy mall-goers during the holiday season.
SOLUTION: I designed custom artwork with unexpected silhouettes of bears with antlers, reindeer with wings, and forests of gifts in a bold twist on the traditional holiday color palette! The whimsical shapes were also die-cut to create mobiles for in-store holiday decorations.
These large panels had to work in different configurations – pairs in the salon, rows of three or four in the storefront. They were printed on a festive, metallic substrate with layers of opaque white and translucent colored inks.
Regis Corporation CD: Michelle Vipond AD/Designer: Hilary Davis CW: John Vipond Photographer: Guy Aroch