HILARY DAVIS DESIGN
ART DIRECTION + GRAPHIC DESIGN
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Mia & Maxx

SIGNAGE

Mia & Maxx

CHALLENGE: Create an in-store campaign to appeal to trendy mall-goers during the holiday season. 

SOLUTION: I designed custom artwork with unexpected silhouettes of bears with antlers, reindeer with wings, and forests of gifts in a bold twist on the traditional holiday color palette! The whimsical shapes were also die-cut to create mobiles for in-store holiday decorations. 

These large panels had to work in different configurations – pairs in the salon, rows of three or four in the storefront. They were printed on a festive, metallic substrate with layers of opaque white and translucent colored inks.

Regis Corporation
CD: Michelle Vipond  AD/Designer: Hilary Davis  CW: John Vipond
Photographer: Guy Aroch

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