CHALLENGE: Position TNT as a premiere content provider to influencer audiences, as well as promote their upcoming new summer series.
SOLUTION: The TNT Backstory Studio during the Northside Music & Innovation Festival, in the heart of Williamsburg Brooklyn, organically connected festival-goers with TNT. My team at Civic transformed the grungy café/bar Kinfolk 90 into an intimate hospitality and programming hub spotlighting unconventional storytellers across performance, art, fashion, food and music.
We designed and branded every aspect of the space, from the eye-catching facade to the Mad Libs bar top and polaroid wall (great moments for post snaps!) During 27 themed events over 4 days, we earned over 32 million media impressions.