HILARY DAVIS DESIGN
ART DIRECTION + GRAPHIC DESIGN
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TRESemmé

AD CAMPAIGN, TV

TRESemmé 

CHALLENGE: Create an international broadcast campaign reinforcing the haircare brand as "the stylist's secret," while positioning the consumer as smart and savvy.

SOLUTION: A tongue-in-cheek take on film noir, with the stylists interrogating the woman with gorgeous hair about how she figured out their "secret." (The reel below is a collection of broadcast work from multiple campaigns, including the "Stylist's Secret" and promoting TRESemmé's sponsorship of Project Runway.)

Additional print campaign promoted TRESemmé's new, color-coded packaging with a stylish splash. These images were everywhere during Fashion Week in NYC – as video projections, Times Square billboards, taxi toppers, and more. 

Agency: Campbell Mithun
CD: Nicole Ackmann  AD/Designer: Hilary Davis  CW: Cari Kidd, Jen Stocksmith
Photography: Sarah Silver, Product Photography: Owen Photo
Directors: Chris Robinson, Landis Smithers

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