HILARY DAVIS DESIGN
ART DIRECTION + GRAPHIC DESIGN

TRESemmé

AD CAMPAIGN, BROADCAST

This international print campaign announced TRESemmé's new, color-coded packaging with a stylish splash. These images were everywhere during Fashion Week in NYC – as video projections, Times Square billboards, taxi toppers, and more.

The reel below is a collection of broadcast work from multiple campaigns, reinforcing the brand as "the stylist's secret" and promoting their sponsorship of Project Runway.

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