CLIENT – Avon
PROJECT – Avon Home
ROLE – Art director
PHOTOGRAPHERS – Dane Tashima, Anna Williams, Kana Okada
STYLISTS – Megan Kreiman, Victoria Granof (food)

CHALLENGE
Avon is known for their beauty and skincare products, but their lifestyle and home products were a growing focus of the business. The company wanted to elevate the aesthetic of Avon Home across digital and print, and create visual consistency across product collections that ranged from candles to kitchen gadgets.

SOLUTION
As art director for this category, I assembled a reliable team of photographers and stylists who understood and consistently created the “elevated, yet attainable” vibe. By styling the products against bold backgrounds at graphic angles, I created an ownable visual language for Avon Home that could be applied to all styles of seasonal and holiday products. Key styling elements like fresh, colorful food and flowers added to the modern aesthetic.