CLIENT – TNT
PROJECT – TNT Backstory Studio
AGENCY – Civic Entertainment
ROLE – Creative Director • Producer

CHALLENGE
Position TNT as a premier content provider to a younger audience through influencers, as well as promote their upcoming new summer programming.

SOLUTION
The TNT Backstory Studio organically connected festival-goers with the TNT brand during the Northside Music & Innovation Festival in the heart of Williamsburg, Brooklyn. My team at Civic transformed the intimate café/bar Kinfolk 90 into a hospitality and programming hub spotlighting unconventional storytellers.

We designed and branded every aspect of the space to drive social sharing, from the eye-catching facade to the Mad Libs bar top and polaroid wall. We packed the schedule with tastemakers from performance, art, fashion, food and music – everything from live podcasting with Snap Judgment, Drunk Shakespeare, Drag Queen Story Hour, Brooklyn Magazine band showcases, and a custom immersive performance with Little Cinema and House of Yes.

OUTCOME
During 27 themed events over 4 days, we earned over 32 million media impressions.

Facade and mural graphics: Rogers Eckersley Design (RED), with artwork provided by TNT.