CLIENT – Avon
PROJECT – Avon Living, summer issue
ROLE – Art director • Designer
PHOTOGRAPHER – Jonny Valiant
STYLISTS – Amy Lipnis (set), Victoria Granof (food)

CHALLENGE
Avon leveraged its trusted reputation in beauty to expand the brand into lifestyle inspiration. The newly launched Avon Living product line represented a higher price point and a more aspirational aesthetic — a meaningful evolution for Avon's loyal reps and customers.

SOLUTION
Building on the visual language established for Avon Home, our team created a seasonal editorial magalog that followed a family throughout their day — from an ice cream party and grilling on the deck to cocktails and dinner on the beach. To provide genuine value beyond product promotion, the "Get the Look" sections offered DIY styling and cooking tips while highlighting key products and their features.

PRODUCTION
These were ambitious productions requiring meticulous planning from a small, dedicated team. We shot across multiple days on location and in studio — sometimes simultaneously — with a limited number of product samples.